bringing people, farmers, food and technology together through the lens of digital media
lets be BOLD together


Our bread and butter. We’ve got 10 years of video production expertise on our team. Filming, editing and polishing off that perfect video is what we do best.


Pictures tell stories. They go hand-in-hand with the digital world we do business in. Social media, new campaign, head shots for your team. We can help bring your story to life.

Live streaming

Events usually happen once, but the magic and message they bring can be captured and shared to a broad audience. Live streaming can transform your next event. Ask us how!

Go coast to coast

We travel across the country and know that each space where farming happens is truly unique.

Be strategic

Not sure exactly how to get to where you want with that next video or campaign? We can help plan that out with you.

Be dynamic

Digital media changes every day. New apps. New features. Technology changing our day-to-day. If you’re not keeping up, not to worry. We are.

our client work

Video production
Event coverage
Virtual reality
About us

It's not the size of the team, but the passion that lives within the people. At Farm Boy, our passions live in and are deeply planted in farming and food. It is our history, our family, our clients and the future. Our full service digital team has been getting dirt on our boots since 2010. Step behind the lens with us and get to know our team from the grass roots up.

Brand Identity

What began as one farm kid and a computer has matured into the professional digital business that we are today. Bruce is the OG farm boy. His dream for Farm Boy has long surpassed his vision back in 2010 as business, clients and opportunities grow. The Farm Boy spirit lives on strong in the day-to-day with our team.

Company values

Our core values matter to our clients. We share a lot deep emotional ties to family, and seeing the future of farming and food thrive and grow in Canada.

Farm Boy Productions is a multimedia production company. Specializing in agricultural video production, photography, conference coverage, and social media management. Created with a communications and marketing mindset, all work is targeted and created to appeal to this niche market.
With a passion and understanding of agriculture and marketing - Bruce & Bethany offer a unique marketing service through their work.

We have enjoyed working with the Farm Boy Productions team on annual projects for a number of years. Bruce and Bethany make my life easier at events, I trust them to work independently and capture the shots and interviews we need for quality work. They are always professional and a welcomed addition to our OIMP team.


Farm Boy Productions has been an indispensable addition to the communications team at Holstein Canada. Bruce’s combination of agricultural experience and video knowledge allows him to make promotions that tell just the kind of story we want.

Linda Ness ─ Strategic Communications @ Holstein Canada

I have had the opportunity to work with Bruce and Farm Boy Productions for promotional videos for 4-H Ontario camps and conferences over the past five years. I look to Bruce for these projects because of his understanding of what our goals are and his clear vision for the end product.  Bruce is professional, thorough and a pleasure to work with.

Marianne Fallis ─ Senior Manager @ 4-H Ontario

We have worked with Farm Boy Productions for over 5 years and built a fantastic relationship during that time.  Bruce and his team have always proven their ability to consistently provide us with high quality photography and video assets to help build successful program and campaigns.   We are especially proud of the award-winning 50th anniversary book they produced for us!  We have always been able to rely on Bruce and his team to provide us with the highest level of customer service possible in ensuring that our requirements were met and our expectations exceeded.

Donna Lange ─ Public Affairs Manager @ Eggs Farmers of Ontario

Bruce is a hard worker and a very organized professional. He is an expert with photographer, videography, websites etc. I always find that he is punctual, professional and willing to “go the extra mile” to get a project done and done well. It has been a pleasure working with Bruce and any organization would be lucky to have him.

Sarah Avoledo ─ Program Manager @ Lactanet Canada
Centre for Food Integrity
Farm & Food Care Ontario
Egg Farmers of Ontario

Meet our team

Bruce Sargent

Managing Producer & Owner

Bethany Atkinson

Bethany Atkinson

Media Production Specilaist


Our home is Guelph, but we travel to you

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